Passive Fundraising Ideas For Nonprofits
Running a nonprofit means juggling dozens of responsibilities. Not every fundraising strategy will involve major campaigns, fancy galas, or time-intensive planning. Often, organizations lack the time and resources to pull large-scale fundraising efforts off. Enter: passive fundraising — an effortless way to generate ongoing revenue while focusing on your mission. Below, we’ll share easy fundraising ideas for nonprofits that require minimal overhead but deliver long-term benefits.
What is Passive Fundraising?
Passive fundraising refers to income-generating methods that don’t require constant attention or big upfront investments. Once set up, these methods can bring in money steadily, without exhausting your team. Your mission matters, and lack of funding, time, or resources shouldn’t be a roadblock to bringing in donations!
Do “Easy” Fundraising Ideas Actually Work?
You may be skeptical of the idea of “easy” fundraising ideas. We get it! The truth is, passive fundraising can level up your organization’s efforts with minimal time commitment and staff and volunteer requirements. Plus, they are a great way to consistently supplement your major events and campaigns, and are scalable for nonprofits of any size.
7 Passive Fundraising Ideas for Nonprofits
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- Affiliate Shopping Programs
Sign up with programs like AmazonSmile, iGive, or local grocery store reward systems. Your nonprofit earns a portion of purchases without asking donors for extra contributions. Be sure to share the word through social media and email marketing so your donors are informed!
- Recurring Online Giving
Encourage donors to opt for monthly donations. With one sign-up, your organization benefits from regular support with no follow-ups required.
- Workplace Giving & Payroll Deductions
Partner with employers to allow automatic payroll contributions to your nonprofit. This is a convenient way for donors to give (without feeling like it) and a consistent revenue stream for you.
- Matching Gift Programs
Encourage donors to check if their employer offers gift-matching. With minimal effort, a single donation could double in value!
- Charity Credit Cards or Cashback Apps
Many credit card carriers let users donate cashback from everyday spending. A quick registration and your nonprofit can benefit passively from routine transactions.
- Recycling & Consignment Partnerships
Turn used goods into donations! Team up with consignment shops, textile recyclers, or electronics donation programs to generate funds without organizing a traditional drive.
Get Started with Passive Fundraising Ideas Today
Looking for a smart, sustainable way to support your mission without stretching your team thin? Choose one or two easy fundraising ideas that best fit your organization, and watch the donations start to roll in! Whether you set up a vehicle donation program or tap into everyday shopping rewards, each effort adds up over time — bringing in steady support with minimal lift.
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